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Why You Should Be Using Google Performance Max
The rollout of Google’s Performance Max presents an exciting opportunity for brands to broaden and diversity digital advertising. Performance Max campaigns offer advertisers the ability
Why Marketers Need to be Data Scientists in 2023
The Why We are living in an age where we have more data than ever before.As a result, marketers now have the opportunity to be
The Power of Innovative Creative in Insurance Social Advertising
When it comes to advertising insurance products, creative often ends up being repetitive, stale and lacking a forward-thinking approach. Often, marketers will have strict brand
How You Can Leverage User-Generated Content For Better CPAs
User-Generated Content has historically served organic marketing in the form of blogs, reviews, and case studies. As technological advances ushered in a new era of
How to target intent on Facebook Ads
How to target intent on Facebook Ads Finding customers who are genuinely interested in your product offering can be a relentless task. Facebook users can
5-Step Guide To The Perfect Facebook Video
With 2.41 billion active users, Facebook is the perfect place to reach your costumers, and video is the best way to do that. Follow along with
Why Facebook Advertising Is Essential in a Mobile-First World
As a business owner, it’s essential to find the right avenues to market your products or services. According to Statista, Facebook has almost five billion users around