To drive performance on Meta, we’ve always needed to think outside the box
City ads allow us to get as close to the 1 to 1 ideal of unique message per user, as is possible on the platform.
financial services client
We launched MyCity with this client after months of a traditional prospecting approach. Within 1 month, we moved to 50/50 traditional and MyCity creative blend.
By 2 months, the MyCity campaign was so successful, that we moved 100% of the budget to MyCity and now drive more high-value conversions, more efficiently.