User-Generated Content Creative

Cheaper Cost Per Lead
< 0 %
Click-Through Rate
+ 0 %
Lower Cost Per Click
< 0 %

CASE STUDY

The Opportunity

Our target audiences are hugely influenced by creator content; so we maximise the advertising opportunity for our client partners.

Instagram Not Working

Many brands can't get Instagram to work; often mirroring Facebook ads on the platform and discovering that the results are disappointing

The UGC Explosion

User-Generated Content is memorable, trustworthy and valuable to Instagram users; unlocking its potential for financial services advertisers requires a nuanced approach

case study

Our solution

Briefing creators to generate the most valuable UGC and maximising its potential with our technology enables us to drive hugely efficient performance

01

Collaborate with Creators

We partner with only the most relevant, demographically matched creators to create specific content relevant to individual brands.

02

Combine with MyCity

Leveraging user-generated creative and targeting ads via our MyCity technology enables us to reach thousands of people with highly relevant content.

03

Data Integration

In directly tracking UGC advertising back to specific policy data, we are able to accurately attribute the impact of UGC on sales.

User-generated content creative examples

Case Study

Results

56% Cheaper

UGC adverts produce a 56% cheaper Cost Per Lead

87% Higher CTR

Users click through on UGC & video content at an 87% higher rate

63% Lower CPC

The cost per click of user generated content is 63% lower

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