UK Home & Car Insurer

Social Advertising, Strategy, Google Stack, Google Performance Max, Multi-Channel Delivery

The Challenge

This home insurer was previously reliant on price comparison website to drive sales.

We were tasked to increase the proportion of direct sales coming in to the business.

The Solution

To diversify the brand’s presence online, we introduced Google Performance Max.

This enabled us to massively increase the volume, scale and level of creative for this campaign, driving instantaneous results.

The Results

  • Month 1: target CPA reached
  • Month 2: Volume scaled 3x whilst maintaining CPA
  • Month 3: Spend maintained whilst CPA halved
    • = 114% more sales