Policy Expert
CASE STUDY
The Challenge
Policy Expert wanted grow the level of direct conversions via their website.
With limited previous success, they came to Rocketer to see if we could help.
Historic Challenges
case study
Our solution
Maximising the potential of the entire Google Stack, combining intelligence from Meta campaigns with new audience personas.
01
Audience Development
Leveraging Google Analytics, we combined data to create
15 target personas. This process uses a combination of in-market
users, specific demographics, interests and similar
audiences.
02
Leverage Creative
We took the best performing creative from our Meta
campaigns which were running in parallel to Google
Performance Max.
03
Launch Google Performance Max
Combining our 15 target audiences with winning creative
and launching on the multi-platform Google Stack –
allowed us to find the right placements that drive quality
conversions at the best cost.
Case Study
Results
36% Cheaper Than Classic PPC
Google Performance Max is delivering cost per conversions 36% cheaper than classic pay-per-click and scaling spend.
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