Policy Expert

Cheaper Than Classic PPC

< 0 %

CASE STUDY

The Challenge

Policy Expert wanted grow the level of direct conversions via their website.

With limited previous success, they came to Rocketer to see if we could help.

Low Direct

Not enough conversions were coming direct through the Policy Expert website compared to other more channels.

Historic Challenges

A strong desire for a stream of direct conversions - had historically tried and had limited results.

case study

Our solution

Maximising the potential of the entire Google Stack, combining intelligence from Meta campaigns with new audience personas.

01

Audience Development

Leveraging Google Analytics, we combined data to create
15 target personas. This process uses a combination of in-market
users, specific demographics, interests and similar
audiences.

02

Leverage Creative

We took the best performing creative from our Meta
campaigns which were running in parallel to Google
Performance Max.

03

Launch Google Performance Max

Combining our 15 target audiences with winning creative
and launching on the multi-platform Google Stack –
allowed us to find the right placements that drive quality
conversions at the best cost.

Case Study

Results

36% Cheaper Than Classic PPC

Google Performance Max is delivering cost per conversions 36% cheaper than classic pay-per-click and scaling spend.

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Rocketer has a 15+ year track record of delivering quality, profitable conversions, at scale.