US Life Insurer

Social Advertising, CRM Integration, Strategic Consultancy

The Challenge

Performance was already strong but we knew it could be better at the end of the conversion chain.

The Solution

We collaborated with our client partner to pass offline policy data back into our paid social campaigns.

This enabled us to target and optimize to policy and value rather than quotes and online applications

The Results

  • 51% improvement in Conversion Rate
  • 57% reduction in cost per policy