UK Over 50s Life Insurer

Social Advertising, CRM Integration, Strategic Consultancy, UX and Optimisation

The Challenge

With a question-heavy application process, we were hitting a ceiling with conversions despite driving huge volumes of high quality leads through social advertising.

We needed to find a way to make the quote process easier for this Over 50’s life insurer.

The Solution

We collaborated with our client to bring the question-heavy approach down to a multi-step process, with more engaging functionality, to ensure conversions and also meet the critical underwriting requirements.

The Results

  •  41% reduction in cost per policy
  • 40% growth in ROAS