UK Funeral Plan Provider

Meta Lead Forms

The Challenge

 This client wanted to scale sales at efficiency on Meta.

  • Their CRM limitations meant that tracking lead to sale was not possible.
  • Despite strong efficiencies, lead form activity on Meta has historically produced lower quality to sale​

The Solution

Working with this client on lead tracking unlocked the use of Meta Lead Form activity which was further enhanced with high intent audiences.

Used a third party provider to connect Meta leads to client CRM, along with bespoke campaign level UTM strings to track sales. 

The Results

+78% Sales Volume ​

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