Optimise Spend.
Maximise cross-channel & cross-platform media efficiency
Allocate your media spend based on campaign objectives & performance, reducing waste while maximising each campaign’s goal.
outcome analysis.
Budget Based On Performance.
Define the volume and value measures you want to optimise campaigns towards to better allocate budgets. Quickly adapt focus to drive increased volume, improve value, or get the best of both.
channel comparison.
Treat Campaigns Equally.
Compare all platforms’ performance equally across the same objectives, allowing budget allocations based on true cross-channel or cross-platform performance.
Spend optimisation.
Allocate Towards Performance
Reduce wasted spend by allocating budgets to the channels and platforms which are working best against your current outcomes and objectives.
ranking & rating.
Performance Based On Outcomes.
Using aggregated media activity allows our predictive performance models to identify the best campaigns to achieve your brand’s specific objectives based on what is occurring right now.
budget allocation.
Campaign-level Budget Recommendations.
Get granular budget reallocation recommendations that better encourage spend in the right areas while better balancing cross-channel campaign budgets to spend in the areas driving your performance outcomes.
seamless integration.
Easily Consolidate media data
One-click, direct integration with your digital advertising platform’s APIs, seamlessly automating your end-to-end reporting across your media performance.
Built Around Your Business.
Optimisation to support your role, specialism, and structure.
C-suite & Directors
Obtain the maximum potential from your media budgets while freeing up resource time across your media & analytics teams.
Managers & Digital Teams
Easy to implement optimisation recommendations & clear visualisation of performance against previous benchmarks.
Media Strategists
Focus budgets on the outcomes related to your performance KPIs – from campaigns driving more conversions, to the most cost-effective, or the best of both.
Search & Social Specialists
Remove the need for time-consuming data analysis and take the guesswork out of channel, platform, and campaign budget allocations.
In-house Teams
Maximise your media budgets and allow data-driven decisions to define the path to success – from increasing brand awareness to scaling leads & sales.
Agencies & Consultants
Be more efficient across all your entire client base and improve client satisfaction through cost-effective performance uplift.
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