Chill Insurance

More Effective
+ 0 %
Cheaper
< 0 %
Under Budget
< 0 %

CASE STUDY

The Challenge

It’s a story we’ve heard before:
“we can’t get Facebook to work”
…but it’s one we know how to fix.

Facebook = 0

Repeated previous attempts at Facebook had failed: Chill couldn't get the channel to work commercially or at scale.

No Data

With very limited historic data and tracking; Rocketer built campaigns from the ground up, with no audience data to steer activity and a brand new set up required.

case study

Our solution

Simultaneously launching with our Meta technology and creating an audience-led campaign in Google Performance Max

01

Meta Launch

We launched a range of adverts across Facebook, Instagram,
Audience Network and Messenger and launched our unique MyCity advert technology too.

02

Test & Refine

We ran classic creative alongside 1-2-1 personalised adverts which target thousands of unique locations, this enabled us to focus on high-converting and cost efficient areas.

03

Audience

Integrated data from Google Analytics using a combination of inmarket audiences, specific demographics, interests and similar audiences to create 15 target personas

04

Launch Google Performance Max

Launched the best performing creative from the Meta campaign to the 15 audiences on multiple platforms across the Google Stack. We discovered the best placements that drive quality conversions, at the lowest cost.

Case Study

Results

30% More Effective

MyCity adverts on Meta were 30% more cost-effective per quote compared to traditional adverts.

76% Cheaper

Google Performance Max cost per quote was 76% cheaper than classic pay-per-click leads and 60% cheaper than target.

15% Under Budget

Our run rate is 15% under budget and also 10% ahead of quote volume target.

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