Ireland Insurer
Google Search
The Challenge
The client and their agency partner had not been able to achieve the volume of leads within their budgeted cost. The goal was to lower monthly lead efficiency costs below 10.30 euros while achieving target lead volume in the PPC channel.
The Solution
The client entrusted Rocketer to launch a test campaign to prove that efficiencies could be gained through Google Performance Max. Positive results from the test gave the client confidence to partner with Rocketer to help manage all of their digital media channels and spend. Rocketer’s PPC and Google platform experts implemented strategies to identify and remove spend waste, driving the balance between the effective match types and embarking on keyword analysis, and restructured the campaigns to deliver optimal performance. Our expertise and strategic adjustments to the ad account unlocked optimal performance efficiencies which were unable to be achieved prior.
The Results
Achieved an immediate improvement in results – costs reduced by 16%, the first sub 10 euro CPL month for the campaign. In just two months, the costs continued to reduce by 26% while maintaining the CPL goal or an even better CPL.